Introducing PERSONA Analytics

Next-generation personality assessments for your organization

Rather than just using personality assessment data at the individual level, what if you could look at the prevailing personalities across your organization via a people analytics platform to help answer:

  • Which different personalities make up your culture?

  • Which personalities tend to do better in certain roles than others, and why?

  • Which personalities are more or less engaged, and why?

  • How can you use personality insights to personalise the employee experience?

Introducing PERSONA, a next-generation personality assessment platform based on OCEAN

For organizations, PERSONA is a personality analytics platform to truly understand the various personalities across your organization, so you are able to optimize the employee experience based on who your employees really are.

For individuals, PERSONA is a world class digital experience that in 2-3 minutes enables people to better understand their own personality, and the personalities of their colleagues, friends and family.

How PERSONA works

PERSONA uses a proprietary personality assessment tool where:

  • People swipe between two competing images aligned to the big 5 OCEAN personality framework: Openness, Conscientiousness, Extraversion, Agreeableness and Neuroticism.

  • People are encouraged to get 360 feedback from others at work and people in their personal life.

  • The assessment data creates a unique (and shareable) Personality Passport aligned to the big 5 OCEAN personality framework.

PERSONA gives users:

  • A unique (and shareable) Personality Passport aligned to the OCEAN personality framework.

  • Access a Netflix-like library of bite-sized personal development content mapped to their unique Personality Passport.

PERSONA data is aggregated as a personality analytics platform:

  • Personality insights at scale (e.g. by Team and Functiion), and correlated to business KPIs such as employee engagement, wellbeing and performance.

  • A set of resources guiding Managers on how to manage their employees based on their unique personalities, so they are as happy, engaged and productive as possible.

PERSONA Use Cases

For the Employee

  • When I am interested in joining an organization and want to know how my personality will fit

  • When I onboard into a new organization or role

  • When I want to continually self-develop and be the best version of myself

  • When I want to work at my best with my manager and team

  • When I want to navigate organizational change and disruption

For the Organization

  • When I want to provide an outstanding employee experience

  • When I want to attract, retain, engage and develop the best talent in the world

  • When I want to know how personality correlates with business performance

  • When I want to differentiate from our competitors in the war for talent

  • When I want to be tailor our culture, change initiatives and key parts of the employee lifecycle

Why this now?

  • Despite often being described as an organization’s biggest asset, organizations know surprisingly little about who their people really are.

  • Leaders are able to see the correlation between personality insights and key People and Organization priorities – e.g.  Talent Attraction, Development, Retention, Performance, Culture, Diversity & Inclusion.

  • Leading organizations are personalizing the employee experience for their people in the same way marketeers personalize products, services and experiences for their customers.

Get in touch.

We are looking for brave organizations to pilot PERSONA Analytics in early 2023.

Please get in touch for more information.